Outdoor apparel company, Westcomb joined forces with three similar companies to run a contest. The purpose of this contest was to grow their newsletter lists as well as improve their reach on Instagram. The results they achieved speak for themselves: 569 double opted in newsletter subscribers, 592 Twitter followers, 269 Retweets, 1,141 Instagram followers gained, and 1455 new Facebook likes.
Key Takeaways:
- To achieve maximum results with your next giveaway, join forces with 2-3 compatible businesses that are targeting the same customers as you. You’ll produce a much more enticing prize, display your brand to an engaged, targeted audience and benefit by being associated with notable, trustworthy brands that share the same values and goals.
- Newsletter entry was used for growing subscribers for each of the companies involved.
- Retweet entry was used to boost Twitter followers and to increase exposure of the contest to new eyes.
- Instagram follow entry was used to bump up followers on Instagram – a powerful form of marketing for the brands.
Contests add incentive to actions that matter, click here to run your first contest today.
Hi guys,
Tom here at Iamdeadstock.com – we’re going to try out your WordPress plugin to run a comp to gain Mailchimp/Twitter/Instagram followers – I was going to say we’ll let you know how it goes but you’ll probably be able to see from your end.
Kind regards and wish us luck 🙂
Tom
Hi Tom,
Good luck! Don’t hesitate to to contact us if you need a hand with anything. 🙂 Also, check out our blog post: 6 ways to promote your contest – for a few more ideas.
Cheers!
RF
Thanks Matey – appreciate the follow-up 🙂